Brand USA FY24 ROI Report

This comprehensive econometric report analyzes the return on investment for Brand USA’s marketing efforts in fiscal year 2024. The analysis combines survey data, market performance metrics, and mobile device tracking to quantify how Brand USA influenced international travel to the U.S. It reveals that Brand USA’s efforts generated 1.6 million incremental visits and $5.9 billion in visitor spending, with a $23.37 ROI per dollar invested. It also contextualizes U.S. market performance globally, citing shifts in market share, especially from Asia and Latin America.