Resource Library
See below for a curated list of resources showcasing the research-backed value of destination promotion.
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Research & Reports
Guide to TID
By Civitas
By Civitas
Funding for destination organizations is increasingly vulnerable, making stable, self-supported models more critical than ever.
Template
Social Media Post Template
By U.S. Travel Association
By U.S. Travel Association
Example social content to help destinations share advocacy messages and highlight the impact of travel promotion.
Template
Letter to the Editor Template
By U.S. Travel Association
By U.S. Travel Association
Concise, persuasive sample language for responding to local coverage or elevating travel issues in community publications.
Template
Press Release Template
By U.S. Travel Association
By U.S. Travel Association
A media-ready format for announcing tourism milestones, funding wins or campaign launches.
Template
Op-Ed Template
By U.S. Travel Association
By U.S. Travel Association
Example opinion piece framework to help destinations advocate publicly for travel investment and awareness.
Toolkit
Power of Promotion: The Rationale
By U.S. Travel Association
By U.S. Travel Association
Guidance to help communicate the economic and community value of destination marketing.
Template
Letter to Elected Official
By U.S. Travel Association
By U.S. Travel Association
A customizable template to help destinations clearly communicate funding needs and policy priorities to local or state leaders.
Toolkit
Effective Advocacy
By U.S. Travel Association
By U.S. Travel Association
A practical guide outlining proven strategies to engage policymakers and build sustained support for travel promotion.
Case Study
Research & Reports
The Rise and Fall of Colorado Tourism
By Longwoods International
By Longwoods International
A Longwoods International case study showing how Colorado’s loss and restoration of tourism funding revealed the powerful economic impact of destination marketing.
Template
Catalyst Report
By Destinations International (DI)
By Destinations International (DI)
Research summary showing wide-ranging benefits of destination promotion across 10 North American regions.
Research & Reports
Destination Promotion: A Catalyst for Community Vitality
By Destinations International (DI)
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Longwoods International|
Tourism Economics|
MMGY NextFactorBy Destinations International (DI) and others
Comprehensive report on how destination promotion serves as a foundational tool for economic development and community vitality.
Research & Reports
Defending Your Tourism Budget
By Balakumar Raghuraman
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Longwoods InternationalBy Balakumar Raghuraman and others
Tactical guide on making the case for DMO funding with data and narrative, using Colorado as a key example.