Resource Library

See below for a curated list of resources showcasing the research-backed value of destination promotion.

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Research & Reports
2025 Futures Study
By DestinationNEXT
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Destinations International (DI)
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MMGY NextFactor
By DestinationNEXT and others
A Destinations International futures study outlining eight global forces transforming destination leadership and defining the next era of tourism strategy.
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viewing a canyon
Research & Reports Toolkit
The New Tourism Lexicon
By Destinations International (DI)
By Destinations International (DI)
Explores how values-based messaging and word choice can shape perceptions of tourism funding and relevance.
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Mount Rushmore
Research & Reports
Brand USA FY24 ROI Report
By Tourism Economics
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Oxford Economics
By Tourism Economics and others
Detailed econometric analysis of Brand USA’s 2024 marketing impact, including ROI by market and visitor segments.
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plane
Research & Reports
Lost Decade Report
By U.S. Travel Association
By U.S. Travel Association
Explains what the U.S. lost by underinvesting in international tourism over a critical ten-year period.
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