Resource Library
See below for a curated list of resources showcasing the research-backed value of destination promotion.
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Research & Reports
TID Overview
By Civitas
By Civitas
Tourism Improvement Districts (TIDs) are becoming a major funding mechanism for DMOs. As destinations adopt TIDs, understanding the legal security and stability of funding sources has become critical.

Research & Reports
Guide to TID
By Civitas
By Civitas
Funding for destination organizations is increasingly vulnerable, making stable, self-supported models more critical than ever.

Research & Reports
The Economic Case For Tourism Improvement Districts
By Civitas
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Tourism EconomicsBy Civitas and others
This white paper by Tourism Economics, in partnership with STR and Civitas, quantifies the measurable benefits of Tourism Improvement Districts (TIDs) across 100 U.S. cities over 30 years.

Research & Reports
U.S. Travel Civitas Tax Study Report
By U.S. Travel Association
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CivitasBy U.S. Travel Association and others
A U.S. Travel and Civitas analysis of 2025 lodging tax trends showing how rate increases and new assessments increasingly fund tourism promotion.

Case Study
Research & Reports
The Rise and Fall of Colorado Tourism
By Longwoods International
By Longwoods International
A Longwoods International case study showing how Colorado’s loss and restoration of tourism funding revealed the powerful economic impact of destination marketing.

Template
Catalyst Report
By Destinations International (DI)
By Destinations International (DI)
Research summary showing wide-ranging benefits of destination promotion across 10 North American regions.

Research & Reports
Destination Promotion: A Catalyst for Community Vitality
By Destinations International (DI)
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Longwoods International|
Tourism Economics|
MMGY NextFactorBy Destinations International (DI) and others
Comprehensive report on how destination promotion serves as a foundational tool for economic development and community vitality.

Video
Strengthening Arizona’s Economy & Resident Quality of Life
HB 2873 empowers Arizona cities to form Tourism Improvement Areas, creating sustainable, self-funded support for marketing, events and tourism growth.

Research & Reports
Defending Your Tourism Budget
By Balakumar Raghuraman
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Longwoods InternationalBy Balakumar Raghuraman and others
Tactical guide on making the case for DMO funding with data and narrative, using Colorado as a key example.

Research & Reports
Brand USA FY24 ROI Report
By Tourism Economics
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Oxford EconomicsBy Tourism Economics and others
Detailed econometric analysis of Brand USA’s 2024 marketing impact, including ROI by market and visitor segments.

Case Study
Research & Reports
Power of Travel Promotion
By U.S. Travel Association
By U.S. Travel Association
A U.S. Travel report showing how destination marketing fuels economic growth, supports local jobs, and strengthens communities nationwide.

Research & Reports
Lost Decade Report
By U.S. Travel Association
By U.S. Travel Association
Explains what the U.S. lost by underinvesting in international tourism over a critical ten-year period.