Resource Library

Tourism Improvement Districts (TIDs) are becoming a major funding mechanism for DMOs. As destinations adopt TIDs, understanding the legal security and stability of funding sources has become critical.

Funding for destination organizations is increasingly vulnerable, making stable, self-supported models more critical than ever.

This white paper by Tourism Economics, in partnership with STR and Civitas, quantifies the measurable benefits of Tourism Improvement Districts (TIDs) across 100 U.S. cities over 30 years.

A Destinations International futures study outlining eight global forces transforming destination leadership and defining the next era of tourism strategy.

A Longwoods International case study showing how Colorado’s loss and restoration of tourism funding revealed the powerful economic impact of destination marketing.

A SMARInsights study showing Washington State Tourism’s FY2024 campaign drove record ROI, increased visitation and strong engagement across audiences.

Research summary showing wide-ranging benefits of destination promotion across 10 North American regions.

Comprehensive report on how destination promotion serves as a foundational tool for economic development and community vitality.

HB 2873 empowers Arizona cities to form Tourism Improvement Areas, creating sustainable, self-funded support for marketing, events and tourism growth.

Tactical guide on making the case for DMO funding with data and narrative, using Colorado as a key example.

Federal case study of Indiana’s “IN Indiana” campaign, with lessons in equity, workforce, and regional economic development.

Detailed econometric analysis of Brand USA’s 2024 marketing impact, including ROI by market and visitor segments.