Indiana Case Study

This federally funded report profiles Indiana’s ‘IN Indiana’ branding campaign as a case study within the larger Travel, Tourism, and Outdoor Recreation (TTOR) grant program. It showcases how strategic marketing, inclusive planning, and cross-sector collaboration helped Indiana use ARPA recovery funds to bolster economic resilience, create placemaking infrastructure, and engage diverse communities. Part of a broader national effort to evaluate TTOR outcomes across 50 states.