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Resource Library

See below for a curated list of resources showcasing the research-backed value of destination promotion.

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Research & Reports

Key Findings from Destination Reputation: Responding to Societal Issues

A data-driven look at how safety, politics and societal issues influence destination choice, and the strategies organizations can use to build trust, reshape perception and support planner decision-making.

canoe on lake

Indiana Case Study

Oregon State University

By NGA and others

Federal case study of Indiana’s “IN Indiana” campaign, with lessons in equity, workforce, and regional economic development.

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