Resource Library

See below for a curated list of resources showcasing the research-backed value of destination promotion.

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Showing 0–0  of 0
rockies
Case Study Research & Reports
The Rise and Fall of Colorado Tourism
By Longwoods International
By Longwoods International
A Longwoods International case study showing how Colorado’s loss and restoration of tourism funding revealed the powerful economic impact of destination marketing.
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Downtown Cleveland
Research & Reports
Destination Promotion: A Catalyst for Community Vitality
By Destinations International (DI)
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Longwoods International
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Tourism Economics
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MMGY NextFactor
By Destinations International (DI) and others
Comprehensive report on how destination promotion serves as a foundational tool for economic development and community vitality.
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canoe on lake
Case Study
Indiana Case Study
By NGA
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Oregon State University
By NGA and others
Federal case study of Indiana’s “IN Indiana” campaign, with lessons in equity, workforce, and regional economic development.
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