Resource Library
See below for a curated list of resources showcasing the research-backed value of destination promotion.
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Research & Reports
The Economic Case For Tourism Improvement Districts
By Civitas
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Tourism EconomicsBy Civitas and others
This white paper by Tourism Economics, in partnership with STR and Civitas, quantifies the measurable benefits of Tourism Improvement Districts (TIDs) across 100 U.S. cities over 30 years.
Case Study
Research & Reports
The Rise and Fall of Colorado Tourism
By Longwoods International
By Longwoods International
A Longwoods International case study showing how Colorado’s loss and restoration of tourism funding revealed the powerful economic impact of destination marketing.
Case Study
Research & Reports
Advertising Effectiveness Reseach – Washington State Study
A SMARInsights study showing Washington State Tourism’s FY2024 campaign drove record ROI, increased visitation and strong engagement across audiences.
Template
Catalyst Report
By Destinations International (DI)
By Destinations International (DI)
Research summary showing wide-ranging benefits of destination promotion across 10 North American regions.
Research & Reports
Destination Promotion: A Catalyst for Community Vitality
By Destinations International (DI)
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Longwoods International|
Tourism Economics|
MMGY NextFactorBy Destinations International (DI) and others
Comprehensive report on how destination promotion serves as a foundational tool for economic development and community vitality.
Case Study
Indiana Case Study
By NGA
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Oregon State UniversityBy NGA and others
Federal case study of Indiana’s “IN Indiana” campaign, with lessons in equity, workforce, and regional economic development.
Case Study
Research & Reports
Power of Travel Promotion
By U.S. Travel Association
By U.S. Travel Association
A U.S. Travel report showing how destination marketing fuels economic growth, supports local jobs, and strengthens communities nationwide.