The Power of Promotion
Insights, studies and templates to defend, promote and grow destination marketing through data, storytelling and advocacy.
Strengthening America Through Travel
Travel is a vital industry that strengthens communities and supports millions of American workers nationwide. By advocating for smart policies, equipping members with practical tools and sharing proven strategies, U.S. Travel ensures travel continues to connect people, power local economies and shape the future of our nation.
About UsTrending Topics
Economic Impact & ROI
Access comprehensive data, analysis tools and research on travel’s economic contribution to communities nationwide.
Community Impact
Explore how travel enhances communities, creates quality jobs and improves the overall quality of life for residents.
Advocacy & Messaging
Strategic resources and compelling arguments to protect and secure funding for destination marketing and promotion initiatives.
Most Recent Resources
Research & Reports
Key Findings from Destination Reputation: Responding to Societal Issues
A data-driven look at how safety, politics and societal issues influence destination choice, and the strategies organizations can use to build trust, reshape perception and support planner decision-making.
Research & Reports
2025 Futures Study
By DestinationNEXT
|
Destinations International (DI)|
MMGY NextFactorBy DestinationNEXT and others
A Destinations International futures study outlining eight global forces transforming destination leadership and defining the next era of tourism strategy.
Research & Reports
U.S. Travel Civitas Tax Study Report
By U.S. Travel Association
|
CivitasBy U.S. Travel Association and others
A U.S. Travel and Civitas analysis of 2025 lodging tax trends showing how rate increases and new assessments increasingly fund tourism promotion.
Research & Reports
The Economic Case For Tourism Improvement Districts
By Civitas
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Tourism EconomicsBy Civitas and others
This white paper by Tourism Economics, in partnership with STR and Civitas, quantifies the measurable benefits of Tourism Improvement Districts (TIDs) across 100 U.S. cities over 30 years.
Template
Social Media Post Template
By U.S. Travel Association
By U.S. Travel Association
Example social content to help destinations share advocacy messages and highlight the impact of travel promotion.
Template
Letter to the Editor Template
By U.S. Travel Association
By U.S. Travel Association
Concise, persuasive sample language for responding to local coverage or elevating travel issues in community publications.
Research & Reports
Key Findings from Destination Reputation: Responding to Societal Issues
A data-driven look at how safety, politics and societal issues influence destination choice, and the strategies organizations can use to build trust, reshape perception and support planner decision-making.
Research & Reports
2025 Futures Study
By DestinationNEXT
|
Destinations International (DI)|
MMGY NextFactorBy DestinationNEXT and others
A Destinations International futures study outlining eight global forces transforming destination leadership and defining the next era of tourism strategy.
Research & Reports
U.S. Travel Civitas Tax Study Report
By U.S. Travel Association
|
CivitasBy U.S. Travel Association and others
A U.S. Travel and Civitas analysis of 2025 lodging tax trends showing how rate increases and new assessments increasingly fund tourism promotion.
Research & Reports
The Economic Case For Tourism Improvement Districts
By Civitas
|
Tourism EconomicsBy Civitas and others
This white paper by Tourism Economics, in partnership with STR and Civitas, quantifies the measurable benefits of Tourism Improvement Districts (TIDs) across 100 U.S. cities over 30 years.
Template
Social Media Post Template
By U.S. Travel Association
By U.S. Travel Association
Example social content to help destinations share advocacy messages and highlight the impact of travel promotion.
Template
Letter to the Editor Template
By U.S. Travel Association
By U.S. Travel Association
Concise, persuasive sample language for responding to local coverage or elevating travel issues in community publications.
Expert Tip
“Well formed relationships and credible research along with countless case studies continue to be the best way to showcase the value of destination promotion.”
Geoff Freeman
President & CEOU.S. Travel Association
Expert Tip
Economic impact rhetoric and data sets only move the needle so much. Show your legislators and community concrete evidence that you are working to improve their districts and neighborhoods, and if possible, collaborate with them directly.
Steven Totten
Director of MarketingVisit Phoenix
Expert Tip
Securing additional funding is not one person or organization’s job – it takes as much of your community as possible. Not just your DMO, but your stakeholders, your board, your local businesses, etc.
Steven Totten
Director of MarketingVisit Phoenix
Industry Pulse
Direct Spending
$1.3Trillion
Economic Footprint
$2.9Trillion
Employment
15Million Jobs
Tax Revenue
$190Billion