Strengthening Arizona’s Economy & Resident Quality of Life

Arizona’s tourism industry drives billions in spending, tax revenue, and local jobs, but other states are gaining ground. HB 2873 offers a powerful new way to compete. This bill would allow Arizona cities to create Tourism Improvement Areas (TIAs), a self-sustaining funding source that supports marketing, events, and infrastructure without relying on taxpayer dollars.

Across the U.S., communities with TIAs have seen stronger hotel demand, new revenue, and long-term growth. By adopting TIAs, Arizona could generate more than $140 million in new tax revenue while keeping its tourism economy strong and competitive.