This Destinations International report provides a comprehensive global outlook on the evolving role of destination organizations amid rapid economic, social, and technological change. Developed in partnership with MMGY NextFactor, it identifies eight forces reshaping the industry, from securing investment and navigating geopolitical uncertainty to leveraging AI and advancing sustainability. Drawing from a global survey and expert panels, the study offers frameworks and actionable strategies for building organizational capacity, community alignment, and long-term resilience. It also redefines what success looks like for destinations, emphasizing social impact, resident well-being, and shared prosperity alongside economic outcomes. The report serves as both a roadmap and a call to action for destination leaders to evolve from marketers into multidimensional community leaders.

Contributors
DestinationNEXT Destinations International (DI) MMGY NextFactor
Topics
Future OutlookImpact & ROI