Power of Promotion

A U.S. Travel initiative giving industry leaders the tools to make the case for why travel is essential.

About U.S. Travel

We work to advance policies, programs and initiatives that grow travel to and within the United States, driving economic prosperity, creating opportunity and fostering connections that strengthen communities nationwide.

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How We Drive Impact

U.S. Travel Association is a national, non-profit organization representing all sectors of America’s travel industry. From airlines and hotels to destination marketing organizations and attractions, U.S. Travel works to increase travel to and within the United States. We lead research, policy advocacy and marketing initiatives that highlight travel’s essential role in driving economic growth, creating jobs and connecting communities.

Driving Economic Impact

Travel is one of America’s most powerful economic engines. U.S. Travel works to increase travel to and within the United States, fueling job creation, supporting local businesses and generating essential tax revenue that strengthens communities nationwide.

Advocating for Our Industry

We unite the travel industry to advance smart policies and protect the resources that make travel possible. From funding for destination marketing to improving infrastructure and visa processing, U.S. Travel ensures travel remains a top national priority.

Equipping Members with Tools that Work

Our members rely on data, insights and best practices that drive real results. U.S. Travel provides actionable research, communications resources and advocacy toolkits that help destinations, businesses and partners make a measurable impact.

Building the Future of Travel

Innovation and collaboration shape the next chapter of travel. Through programs that champion sustainability, workforce development and technology, U.S. Travel is helping the industry evolve to meet the needs of tomorrow’s travelers and communities.

Expert Tip

“Well formed relationships and credible research along with countless case studies continue to be the best way to showcase the value of destination promotion.”

Geoff Freeman

President & CEO

U.S. Travel Association

Expert Tip

Economic impact rhetoric and data sets only move the needle so much. Show your legislators and community concrete evidence that you are working to improve their districts and neighborhoods, and if possible, collaborate with them directly.

Steven Totten

Director of Marketing

Visit Phoenix

Expert Tip

Securing additional funding is not one person or organization’s job – it takes as much of your community as possible. Not just your DMO, but your stakeholders, your board, your local businesses, etc.

Steven Totten

Director of Marketing

Visit Phoenix