Resource Library

A data-driven look at how safety, politics and societal issues influence destination choice, and the strategies organizations can use to build trust, reshape perception and support planner decision-making.

A Destinations International futures study outlining eight global forces transforming destination leadership and defining the next era of tourism strategy.

A U.S. Travel and Civitas analysis of 2025 lodging tax trends showing how rate increases and new assessments increasingly fund tourism promotion.

This white paper by Tourism Economics, in partnership with STR and Civitas, quantifies the measurable benefits of Tourism Improvement Districts (TIDs) across 100 U.S. cities over 30 years.

Example social content to help destinations share advocacy messages and highlight the impact of travel promotion.

Concise, persuasive sample language for responding to local coverage or elevating travel issues in community publications.

A media-ready format for announcing tourism milestones, funding wins or campaign launches.

Example opinion piece framework to help destinations advocate publicly for travel investment and awareness.

Guidance to help communicate the economic and community value of destination marketing.

A customizable template to help destinations clearly communicate funding needs and policy priorities to local or state leaders.

A practical guide outlining proven strategies to engage policymakers and build sustained support for travel promotion.

A Longwoods International case study showing how Colorado’s loss and restoration of tourism funding revealed the powerful economic impact of destination marketing.