Example social content to help destinations share advocacy messages and highlight the impact of travel promotion.

Concise, persuasive sample language for responding to local coverage or elevating travel issues in community publications.

Example format for announcing travel milestones, funding wins or campaign launches.

Example opinion piece framework to help destinations advocate publicly for travel investment and awareness.

A customizable template to help destinations clearly communicate funding needs and policy priorities to local or state leaders.

A high-level synthesis of research on the broad social and economic benefits of destination promotion. This report documents how tourism marketing positively impacts community quality of life, resident sentiment, tax revenue, business development, and more. Based on real case studies across North America, the report illustrates how strategic promotion supports placemaking and destination branding, especially in mid-sized and emerging markets.